2024 ended with the C market hitting an all-time high, a level we have never seen before. Although a severe drought occurred in Brazil, the world's largest coffee-exporting country, its impact on the global coffee market has been profound. In the specialty coffee sector, we have always paid significantly above the C market price. However, the recent volatility has now affected our partners' ability to borrow and secure stable pricing. This signals a year of great change for the coffee industry, influencing not only sourcing but also the livelihoods of everyone involved.
Optimism for 2025 has shifted into one of hope. The wildfires in Los Angeles have deeply impacted the community, even for those whose homes were not directly affected. Like many small businesses, we face mounting economic challenges on multiple fronts.
We urge you to continue supporting local coffee shops and enjoying your daily cup of coffee. Every cup contributes to sustaining our businesses and communities. Together, we can navigate these difficult times, one cup at a time.
THANK YOU for your continued support!
Cognoscenti Coffee is known for being LA’s first pop-up coffee bar. After years of introducing LA to popular coffees from other cities, Cognoscenti Coffee Roasters now supplies great coffee to LA and beyond.
Visit us in the Downtown Los Angeles Fashion District, Culver City Arts District, or in the heart of Downtown LA.
Wholesale? For cafes, restaurants, retail, and offices; please email contact@cogcoffee.com for more information.